2011年2月3日 星期四

upn-taipei news-tour macau-2011-02-04-6-City of Dreams Presents Special Dragon’s Treasure Fortune Edition 環球郵報 - 記者- 鄢國榮 - 臺北市 報導】

環球郵報 - 記者- 鄢國榮 - 臺北市 報導】
upn - reporter-kent yen- taipei city report
City of Dreams Presents Special Dragon’s Treasure Fortune Edition
Celebrate the Chinese New Year with the Fortune Rabbit


MACAU – Wednesday, February 02, 2011: City of Dreams today announced that a new special celebratory fortune edition of the Dragon’s Treasure show at The Bubble theater will be showcased starting on Thursday February 3, 2011 (first day of the Chinese New Year). The exciting new edition follows the Lucky Tiger edition launched last year, and will continue to welcome visitors to City of Dreams, bringing them on a celebration of the Year of the Rabbit with joy and good fortune.

The Bubble theater is the world’s largest special effects projection dome which costs nearly USD40 million (approximately MOP300 milliion) to create. This wondrous sensory extravaganza leads you on a spectacular underwater journey through the magical kingdoms of the four dragons. Guests can discover the story of the Pearl of Fortune and experience the Dragons’ breath that lets your luck soar ever higher.

In this new edition, guests are whisked to the spinning stylized roulette wheel with 12 Zodiac characters to meet the Fortune Rabbit himself and are blessed with good fortune in a shower of gold coins and fireworks. With new content created by Falcon’s Treehouse LLC, this special edition sequence will allow guests to venture into the spectacular Bubble theater to view this additional experience at the beginning of the Dragon’s Treasure attraction.

Mr. Nicholas Naples, Co-Chief Operating Officer, Operations, Melco Crown Entertainment Limited said, “We are very pleased to bring the new special fortune edition of the Dragon’s Treasure, showcasing the versatility and adaptability of The Bubble theater. This new edition keeps the Dragon’s Treasure fresh and exciting. This is one of the world’s greatest multimedia shows and has been experienced by over 2.5 million visitors since City of Dreams opened. Being touched by this fortune show is something all Macau locals and visitors must continue to experience.”

Interesting Facts
The featured Fortune Rabbit is approximately 30 feet tall and 40 feet long;
The amount of falling ‘gold’ coins during the finale equal approximately USD96 million (approximately MOP750 milliion)
The beautiful star field at the beginning of the content simulates the night sky over Macau on February 3, 2011, the night of the Chinese New Year.

The 360 degree multi-media experience Dragon’s Treasure was honored with the 2009 THEA Award for Outstanding Achievement from the Themed Entertainment Association (TEA) in November 2009. The prestigious THEA awards, now in their 16th year, recognize and honor excellence in the creation of outstanding visitor experiences, attractions, exhibits and places.

City of Dreams is an integrated entertainment resort that is the “must experience” entertainment destination in Macau, developed by Melco Crown Entertainment Limited, an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL).

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. The parent company of City of Dreams, Melco Crown Entertainment Limited (“Melco Crown Entertainment”) may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about beliefs and expectations of Melco Crown Entertainment, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors affecting Melco Crown Entertainment could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: growth of the gaming market and visitation in Macau; increased competition and other planned casino hotel and resort projects in Macau and elsewhere in Asia; the completion of infrastructure projects in Macau; government regulation of the casino industry; the ability to raise additional financing; the formal grant of occupancy permits for areas of City of Dreams undergoing construction and/or development; anticipated growth strategies; and future business development, results of operations and financial condition. Further information regarding these and other risks is included in Melco Crown Entertainment’s Annual Report on Form 20-F filed on March 31, 2010 and other documents filed with the U.S. Securities and Exchange Commission. Melco Crown Entertainment does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of this release, and Melco Crown Entertainment undertakes no duty to update such information, except as required under applicable law.

About Melco Crown Entertainment Limited

Melco Crown Entertainment Limited (“Melco Crown Entertainment”), an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a developer, owner and through a Macau subsidiary which holds a gaming sub-concession, an operator of casino gaming and entertainment casino resort facilities focused on the Macau market. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com) (formerly Crown Macau), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment’s business also includes the Mocha Clubs (www.mochaclubs.com), which feature a total of approximately 1,600 gaming machines in eight locations and comprise the largest non-casino based operations of electronic gaming machines in Macau. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.

Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited ("Melco") and Crown Limited ("Crown"). Melco is a listed company on the Hong Kong Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, a Director and the CEO of Melco Crown Entertainment. Crown is a top-50 company listed on the Australian Stock Exchange and led by Executive Chairman Mr. James Packer, who is also Co-Chairman and a Director of Melco Crown Entertainment.

About City of Dreams

City of Dreams is developed by Melco Crown Entertainment Limited, an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL), and is an integrated entertainment resort that is the newest “must experience” destination in Macau. Located in the heart of Cotai in Macau, it combines electrifying entertainment, a diverse array of accommodation, regional and international dining, designer brand shopping and a spacious and contemporary casino. The resort brings together a dream team of world-renowned brands such as Crown, Grand Hyatt, Hard Rock and Dragone to create an exceptional entertainment experience that appeals to the broadest spectrum of visitors from around Asia and the world. City of Dreams features a 420,000-square-foot casino with approximately 400 gaming tables and approximately 1,300 gaming machines; over 20 restaurants and bars; an impressive array of some of the world’s most sought-after retail brands; and Dragon’s Treasure, an iconic and spectacular audio visual multimedia experience. ‘The House of Dancing Water’, the world’s largest water-based extravaganza showcased in the purpose-built Dancing Water Theater, represents the live entertainment centerpiece of City of Dreams’ overall leisure and entertainment offering. A comprehensive range of accommodation options at City of Dreams include Crown Towers offering approximately 300 guest rooms, Hard Rock Hotel offering approximately 300 guest rooms and Grand Hyatt Macau offering approximately 800 guest rooms. A second planned phase of development at City of Dreams will feature an apartment hotel consisting of approximately 800 units. For more information please visit: www.cityofdreamsmacau.com (Official Website) and www.cityofdreamsmedia.com (Medial Portal). For The House of Dancing Water information, please visit www.thehouseofdancingwater.com (Official Website) and www.thehouseofdancingwatermedia.com (Media Portal).

Celebrate the Chinese New Year with the Fortune Rabbit


MACAU – Wednesday, February 02, 2011: City of Dreams today announced that a new special celebratory fortune edition of the Dragon’s Treasure show at The Bubble theater will be showcased starting on Thursday February 3, 2011 (first day of the Chinese New Year). The exciting new edition follows the Lucky Tiger edition launched last year, and will continue to welcome visitors to City of Dreams, bringing them on a celebration of the Year of the Rabbit with joy and good fortune.

The Bubble theater is the world’s largest special effects projection dome which costs nearly USD40 million (approximately MOP300 milliion) to create. This wondrous sensory extravaganza leads you on a spectacular underwater journey through the magical kingdoms of the four dragons. Guests can discover the story of the Pearl of Fortune and experience the Dragons’ breath that lets your luck soar ever higher.

In this new edition, guests are whisked to the spinning stylized roulette wheel with 12 Zodiac characters to meet the Fortune Rabbit himself and are blessed with good fortune in a shower of gold coins and fireworks. With new content created by Falcon’s Treehouse LLC, this special edition sequence will allow guests to venture into the spectacular Bubble theater to view this additional experience at the beginning of the Dragon’s Treasure attraction.

Mr. Nicholas Naples, Co-Chief Operating Officer, Operations, Melco Crown Entertainment Limited said, “We are very pleased to bring the new special fortune edition of the Dragon’s Treasure, showcasing the versatility and adaptability of The Bubble theater. This new edition keeps the Dragon’s Treasure fresh and exciting. This is one of the world’s greatest multimedia shows and has been experienced by over 2.5 million visitors since City of Dreams opened. Being touched by this fortune show is something all Macau locals and visitors must continue to experience.”

Interesting Facts
The featured Fortune Rabbit is approximately 30 feet tall and 40 feet long;
The amount of falling ‘gold’ coins during the finale equal approximately USD96 million (approximately MOP750 milliion)
The beautiful star field at the beginning of the content simulates the night sky over Macau on February 3, 2011, the night of the Chinese New Year.

The 360 degree multi-media experience Dragon’s Treasure was honored with the 2009 THEA Award for Outstanding Achievement from the Themed Entertainment Association (TEA) in November 2009. The prestigious THEA awards, now in their 16th year, recognize and honor excellence in the creation of outstanding visitor experiences, attractions, exhibits and places.

City of Dreams is an integrated entertainment resort that is the “must experience” entertainment destination in Macau, developed by Melco Crown Entertainment Limited, an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL).

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. The parent company of City of Dreams, Melco Crown Entertainment Limited (“Melco Crown Entertainment”) may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about beliefs and expectations of Melco Crown Entertainment, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors affecting Melco Crown Entertainment could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: growth of the gaming market and visitation in Macau; increased competition and other planned casino hotel and resort projects in Macau and elsewhere in Asia; the completion of infrastructure projects in Macau; government regulation of the casino industry; the ability to raise additional financing; the formal grant of occupancy permits for areas of City of Dreams undergoing construction and/or development; anticipated growth strategies; and future business development, results of operations and financial condition. Further information regarding these and other risks is included in Melco Crown Entertainment’s Annual Report on Form 20-F filed on March 31, 2010 and other documents filed with the U.S. Securities and Exchange Commission. Melco Crown Entertainment does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of this release, and Melco Crown Entertainment undertakes no duty to update such information, except as required under applicable law.

About Melco Crown Entertainment Limited

Melco Crown Entertainment Limited (“Melco Crown Entertainment”), an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a developer, owner and through a Macau subsidiary which holds a gaming sub-concession, an operator of casino gaming and entertainment casino resort facilities focused on the Macau market. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com) (formerly Crown Macau), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment’s business also includes the Mocha Clubs (www.mochaclubs.com), which feature a total of approximately 1,600 gaming machines in eight locations and comprise the largest non-casino based operations of electronic gaming machines in Macau. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.

Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited ("Melco") and Crown Limited ("Crown"). Melco is a listed company on the Hong Kong Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, a Director and the CEO of Melco Crown Entertainment. Crown is a top-50 company listed on the Australian Stock Exchange and led by Executive Chairman Mr. James Packer, who is also Co-Chairman and a Director of Melco Crown Entertainment.

About City of Dreams

City of Dreams is developed by Melco Crown Entertainment Limited, an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL), and is an integrated entertainment resort that is the newest “must experience” destination in Macau. Located in the heart of Cotai in Macau, it combines electrifying entertainment, a diverse array of accommodation, regional and international dining, designer brand shopping and a spacious and contemporary casino. The resort brings together a dream team of world-renowned brands such as Crown, Grand Hyatt, Hard Rock and Dragone to create an exceptional entertainment experience that appeals to the broadest spectrum of visitors from around Asia and the world. City of Dreams features a 420,000-square-foot casino with approximately 400 gaming tables and approximately 1,300 gaming machines; over 20 restaurants and bars; an impressive array of some of the world’s most sought-after retail brands; and Dragon’s Treasure, an iconic and spectacular audio visual multimedia experience. ‘The House of Dancing Water’, the world’s largest water-based extravaganza showcased in the purpose-built Dancing Water Theater, represents the live entertainment centerpiece of City of Dreams’ overall leisure and entertainment offering. A comprehensive range of accommodation options at City of Dreams include Crown Towers offering approximately 300 guest rooms, Hard Rock Hotel offering approximately 300 guest rooms and Grand Hyatt Macau offering approximately 800 guest rooms. A second planned phase of development at City of Dreams will feature an apartment hotel consisting of approximately 800 units. For more information please visit: www.cityofdreamsmacau.com (Official Website) and www.cityofdreamsmedia.com (Medial Portal). For The House of Dancing Water information, please visit www.thehouseofdancingwater.com (Official Website) and www.thehouseofdancingwatermedia.com (Media Portal).

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