upn-taipei news-air line-2011-9-13-13-AirAsia慶祝成為昆士柏流浪者隊官方夥伴

AirAsia慶祝成為昆士柏流浪者隊官方夥伴
推出「Score With AirAsia」機票優惠由台幣319起


台北，2011年9月13日──在倫敦的蓮花路球場，一件重要事件正式宣佈：AirAsia落實贊助英超球會昆士柏流浪者隊的客場及第三客場球衣廣告，成為該歷史悠久的著名球會的官方夥伴。


繼涉足賽車、籃球、美式足球後，全球最佳低成本航空公司 AirAsia 再次與體育界結盟。此舉印證了AirAsia素來倡導的新型市場策略，是次合作為AirAsia進一步拓闊了宣傳平台，更能實現全球性的品牌效應。


AirAsia的名字將會出現在昆士柏流浪者隊的客場及第三客場球衣身上，為期兩個球季。


AirAsia高級商務副總裁陳凱霖女士認為：「AirAsia與昆士柏流浪者隊的合作實在令人興奮莫名，而且非常及時和別具意義，因為這兩個品牌，都是無懼挑戰的象徵。在昆士柏流浪者隊的客場球衣上出現AirAsia的標誌，既象徵著兩者之間充滿朝氣的合作關係，亦發放出幾經艱辛、不怕困難的訊息──AirAsia在不斷努力下，連續三年榮膺全球最佳低成本航空公司美譽；而昆士柏流浪者隊經過十五季的打拼，今年終於重回英格蘭最頂級聯賽競逐。


「能與在英格蘭足球史上地位舉足輕重的昆士柏流浪者隊合作，對我們所有人而言都極具意義。他們在綠茵場上不屈不撓的拼博精神，也正好反映AirAsia在AirAsia業界所付出的每滴汗水。另一方面，AirAsia和馬來西亞航空亦能為昆士柏流浪者隊提升球會在亞洲區的知名度，吸引更多熱情球迷關注球會的動態。」她續說。


昆士柏流浪者隊 在2010/2011球季勇奪英格蘭冠軍聯賽冠軍，獲得升班資格。闊別頂級聯賽十五年，這支倫敦球會現已重返英超角逐，而AirAsia的贊助，勢將為球會爭取好成績給予更多支持力量。


昆士柏流浪球者隊會行政總監菲臘比爾德先生對新的贊助協議表示歡迎：「在球會的收購事宜落實之後，好消息接踵而來，這次的贊助協議正是其中最重要的一則。對球會來說，新贊助令人十分興奮──能夠吸引兩家大型的亞洲企業，足證我們全球性的價值。期望透過維持這項合作關係，讓東南亞以至更遠的地區，可以更為深入地認識昆士柏流浪者隊。」


為隆重其事，AirAsia特別推出以昆士柏流浪者隊為主題的「Score With AirAsia」優惠，旅客可以低至單程台幣$2590起由台北直飛沙巴(亞庇)，所有馬來西亞內陸航班更由旅客可以低至單程台幣$319起。


是次優惠票價訂票日期為2011年9月13至20日，出發日期則為2012年1月3日至3月31日。請登入www.airasia.com獲取更多相關詳情。


AirAsia在運動界一直不遺餘力，透過贊助運動活動，致力推動體育發展的步伐。AirAsia是多支體育隊伍、聯盟和分站賽的主要合作夥伴，包括蓮花車隊（一級方程式）、AirAsia東盟籃球聯盟、菲律賓愛國者隊（籃球）、AirAsia英國格蘭披治電單車大獎賽、AirAsia雪邦國際賽車場阿霍車隊（電單車）、奧克蘭突擊者（美式足球）等。同時，「AirAsia蓮花車隊車手發展計劃」亦是我們為發掘賽車人才而大量投資的體育項目。






LONDON, 13 September 2011 – AirAsia is set to be the official partner of Queens Park Rangers Football Club (QPR) with the sponsorship of its official ‘away’ and ‘third’ shirt, as announced by the airline at the football club’s Loftus Road Stadium in London today.



The partnership marks another major involvement in sports by the world’s best low cost carrier. As advocates of creative marketing strategies, this venture provides another strategic platform for the airline to further elevate its brand and achieve greater reach to consumers globally.



AirAsia’s sponsorship of QPR’s away and third shirt will stretch for the next two seasons.


AirAsia Regional Head of Commercial, Kathleen Tan, who represented the airline said, “We are absolutely thrilled with this partnership with QPR. This is a timely and significant relationship between two brands which are keen in taking on any challenges for the taste of success. Our logo on QPR’s away shirt does not only symbolize our energetic partnership, but also a joint-representation of the hard work and challenges that we went through-- for AirAsia to be the world’s best low cost airline for three consecutive years and QPR to make a comeback into top flight football for the first time in 15 years.



“This is a very meaningful moment for all of us, and we are very excited to jointly associate ourselves with a team like QPR, as they have a remarkable history in English football and their unrelenting spirit reflects our own Asian endeavour for success. Collaboratively, AirAsia and Malaysia Airlines can certainly build a very strong following for the QPR brand in a very passionate football audience in Asia,” said Kathleen.

Queens Park Rangers Football Club returned to top flight football in the Barclays Premier League (BPL) for the first time in 15 years after clinching the 2010 / 2011 npower Championship. The partnership with AirAsia is set to give the club the added support to continue their fight in the top tier competition.

QPR CEO Philip Beard expressed his delight at the new deal. He said, “This is a unique and exciting venture for the Football Club. Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand. We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure in Southeast Asia and further afield. This is a remarkable deal for the Club and brings further positive news following a highly successful few weeks since the takeover was finalised.”


AirAsia is an active supporter of sports, and constantly dedicated itself in sports sponsorship and development. The airline is key partner for Team Lotus (Formula 1), AirAsia ASEAN Basketball League, Philippine Patriots (Basketball), AirAsia British Grand Prix (MotoGP), Team AirAsia-Sepang International Circuit-Ajo (MotoGP), Oakland Raiders (NFL) and runs its own motorsport talent development program via the AirAsia Team Lotus Driver Development Program (AATLDDP).