upn-taipei news-bicycle-2012-11-10-01-Folding Bike Leader to Expand Operations in Eastern Europe

Folding Bike Leader to Expand Operations in Eastern Europe Duarte, CA, November 9, 2012 – Dahon, the world leader in folding bicycles, announces plans to expand sales and business operations in Eastern Europe, getting a timely start in this newest and rapidly expanding market for high-end bicycles and accessories. To accommodate their ambitious operational expansion, Dahon will appoint a new area sales manager for Eastern Europe, who will be chosen before end-of-year to oversee all partner, distributor and product activities in this promising segment. Over the past decade, the bicycle has experienced rejuvenated popularity world-wide, both as a more economical and environmentally-friendly means of transportation and as a contemporary, “inverted” symbol of status and style. As economic conditions in Eastern Europe improve, its consumers are enjoying increased brand-consciousness - presenting Dahon with an attractive opportunity to develop its business efforts. “Having recently moved all production for Europe to Bulgaria, it only makes sense to increase our sales and marketing focus in the area,” says Dr. David Hon, CEO. “Adding an experienced sales manager for the territory is absolutely necessary in order to properly maintain and grow the markets in Eastern Europe.” Expanding the infrastructure of their business operations there, Dahon is currently considering candidates to fulfill this key position for a January start-up. Following this strategy, the company will be able to provide its partners with faster delivery times as it takes advantage of heightened activity in the bicycle trade. The appointed manager is designated to be primary contact for sales concerns internally as well as externally, working with distributors and key retailers to increase sales and service for the market. These efforts will more effectively utilize the newly created manufacturing capabilities of Dahon Europe and, through market-to-manufacture proximity, fulfill the company’s corporate goals of supporting and promoting green mobility – Dahon’s imperial aim since its founding three decades ago. # # # About Dahon In 1982, Dahon ignited the folding bicycle revolution with the introduction of the Dahon folder, the forefather of most modern-day folding bicycles. Today, Dahon is recognized as their world leader. Spearheaded by the guiding principles of innovation, reinvention and technological leadership, Dahon is committed to creating quality product experiences and green mobility solutions for people leading active, environmentally friendly lifestyles. It is headquartered in California with offices, factories, cooperating assembly plants and distribution partners throughout the world. For further information please visit our press portal at www.itms.com/press/dahon or contact: International Christina Wamser Tel: +49-6032-3459-20 E-Mail: christina.wamser@itms.com